Top 5 Fashion Games on iOS in South Africa, Q1 2025: Performance Insights

In the first quarter of 2025, the top five fashion games on iOS in South Africa showcased varying performance trends. The data, provided by Sensor Tower, highlights the weekly downloads, revenue, and active user metrics for each game.

Glow Fashion Idol from Crazy Labs saw a notable peak in weekly revenue, reaching around $823 in late February. Downloads started strong with over 2.9K in early January but gradually declined to about 550 by the end of March. Active users followed a similar trend, beginning at 3.8K in January and decreasing to 1.6K by the quarter's close.

Project Makeover by Magic Tavern, Inc. maintained a steady weekly revenue, averaging between $3.5K and $3.8K throughout the quarter. Downloads fluctuated, starting at 1.5K and dipping to 448 by the end of March. However, active users showed resilience, peaking at over 19K in mid-February before settling at around 15.5K.

Skincare Time: Makeover ASMR experienced a rise in downloads, particularly in March, reaching 829 in the week of March 10. Active users mirrored this growth, increasing from 668 in early February to a high of 1.3K in mid-March.

Satiszone: Perfect ASMR Tidy saw a modest revenue with occasional peaks, such as $33 in early February. Downloads remained relatively stable, with a slight decrease towards the end of the quarter. Active user numbers increased steadily, peaking at 1.8K in mid-February.

Finally, Merge Fashion: Romance Story showed a consistent revenue trend with slight fluctuations, peaking at $109 in mid-February. Downloads were highest at the start of the quarter with 583, tapering to 251 by the end of March. Active users saw a significant rise in late March, reaching 909.

For more detailed insights into these trends, visit Sensor Tower's platform.